Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
HKSYU Postgraduate Education Fair 2026
Join the “HKSYU PG Education Fair 2026” for talks and consultations on master's studies in various fields. Enjoy a free application fee for 2026/27 entry and light refreshments!
Date: 11 Mar 2026 (Wed)
Time: 3pm-6pm
Venue: RLG1/F
*This offer is exclusive to HKSYU Year 4 students who attend the event in person and one free application fee for one programme only.
市场学及消费者心理学理学硕士课程 - 2026/27 入学招生线上宣讲会
课程项目现已开放报名
日期：2025年12月18日（星期四）
时间：18:30 - 19:30
语言：普通话
平台：Zoom 会议
会议ID：938 6183 5725
会议密码：550197
Guest Lecture - The A.I. Edge: Marketing 5.0
Guest Speaker: Mr. Eddie Lui, Founder of IFA Limited
Date: 24 October 2025
Time: 10:00 AM to 12:00 PM
Venue: Room 405, Main Building
Theme: The A.I. Edge: Marketing 5.0
All are welcome to attend!
Academic Week 2025
Date: 6 to 10 October 2025
Theme: Gen Z Power: Multiskill Your Way to a Bold Personal Brand
All are welcome to attend!
News
Team Achieves Second Runner-Up at HSBC/HKU Case Competition 2026
We proudly announce that at the HSBC/HKU Case Competition 2026, our dedicated team secured Second Runner-Up, showcasing their exceptional skill, hard work, and innovative thinking throughout the competition.
Techathon+ 2026: BUS483 Digital Entrepreneurship Students Reach Finals and Win Merit Award
HKSTP hosted Techathon+ 2026, attracting over 1,900 participants and 470 global teams. Two BUS483 student teams reached the finals, with FishGuard winning a Merit Award for its AI spam-filtering platform.
Inter-University Project Competition 2026
We proudly congratulate our students on their outstanding achievement in the Inter-University Project Competition 2026, held on 7 January 2026 at Hong Kong Shue Yan University. The event was jointly organised by the Department of Business Administration at HKSYU and the Department of Information Systems at City University of Hong Kong.