Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
市场学及消费者心理学理学硕士
Events
Guest Lecture - The A.I. Edge: Marketing 5.0
Guest Speaker: Mr. Eddie Lui, Founder of IFA Limited
Date: 24 October 2025
Time: 10:00 AM to 12:00 PM
Venue: Room 405, Main Building
Theme: The A.I. Edge: Marketing 5.0
All are welcome to attend!
Academic Week 2025
Date: 6 to 10 October 2025
Theme: Gen Z Power: Multiskill Your Way to a Bold Personal Brand
All are welcome to attend!
Department of Business Administration Held a Successful Retreat
On 19 August 2025, the Business Administration Department at Hong Kong Shue Yan University held a retreat in Shenzhen, focusing on strategic initiatives, industry partnerships, and enhancing teaching, learning, and research collaboration opportunities.
環球大學創新網絡啟動：推動香港成為全球創新科技樞紐
香港科技園公司與15間院校，包括樹仁大學，於2025年7月成立「環球大學創新網絡」，推動創新合作，助力香港成為全球創新中心。同時，科技園慶祝「Hong Kong Techathon+」十周年，吸引7000名創科人才及2400多個項目。樹仁大學學生在「Hong Kong Techathon+ 2025」中進入決賽。
News
Hangzhou CPPCC National Day Gala with HKSYU Students Ignites Education Trends
Professor Chan Ching, HKSYU Academic Vice President, along with over 20 staff members and students, attended the National Day Gala hosted by Hangzhou CPPCC, where they exchanged insights on emerging trends in teaching and learning.
Participation in the 4th BFI Case Jam (SMU, Singapore)
Lam Wai Ting (BBA) and Chow Pui Yung (BBA-DM), guided by Dr. Colin Law, participated in the BFI Case Jam at SMU on 30 August 2025. This event fosters teamwork and problem-solving skills, offering valuable experiences and connections with peers from top universities worldwide.
Student Achievement at AWE Business Case Competition 2025
The Department of Business Administration at Hong Kong Shue Yan University proudly announces the outstanding achievement of our student team at the AsiaWord-Expo (AWE) Interschool Business Case Competition 2025.